Unforgettable Wellness Experiences, Intentionally Designed.
For luxury and boutique hotels, retreat properties, wellness spaces, and private clients seeking depth, beauty, and transformation.
Guests remember experiences, not amenities.
Most properties already have the pieces. A spa. A yoga deck. Treatment rooms, a meditation space, a roster of practitioners, architecture worth photographing.
What they often lack is the thread that connects them: a clear idea of what wellness means at this property, and a guest journey that carries someone from arrival to departure with intention.
Without that thread, wellness stays an amenity. A guest books a massage, takes a class, and leaves with a pleasant memory that could have happened anywhere. Astara's work is the thread.
People are choosing places differently.
They are choosing based on how a place makes them feel, who they become there, and whether the experience supports the life they want to live.
$6.8T
global wellness economy
$584B
wellness real estate market
1/5
travelers seeking self-discovery or mental wellbeing
18.7%
of tourism spending driven by wellness travelers
Who we work with
- Boutique & luxury hotels
- Retreat centers & destination wellness properties
- Spas, wellness clubs & longevity spaces
- Developers & founders of wellness-led concepts
- Regenerative communities & private membership spaces
- Psychedelic, integrative & healing centers
- Individuals seeking private mentorship & integration
- Facilitators, practitioners & teams seeking training or group development
Three ways to work with Astara
One understanding of how people change, applied at three scales: properties and organizations, individuals in transition, and the spaces and objects that carry the practice home.
Consulting for properties
Experience design and wellness consulting for hotels, retreat centers, spas, residential projects, and healing spaces. This can include concept development, guest journey design, practitioner curation, ritual design, wellness programming, and team training.
One-on-one mentorship
Private support for individuals moving through meaningful thresholds. High-touch mentorship for transition and integration, with practices and guidance tailored to your life, your pace, and what you are navigating.
Personalized amenity design
Curated sound, ritual, and wellness pieces designed to extend the experience into a home, guest room, treatment space, or property. Thoughtful objects and tools that bring beauty, meaning, and practice into everyday life.
Selected Experience
A decade across hospitality, wellness, retreat, and transformation.
Cristina's background spans luxury hospitality, international retreats, wellness clinics, private clients, and regenerative projects.
Her experience includes work connected to luxury hospitality environments such as Four Seasons and One&Only, alongside years of designing and facilitating transformational experiences across multiple settings.
Premier clients include
Founded by Cristina Joy
Meet the founder
Cristina Joy has spent nearly a decade studying how people move through change, healing, and transformation.
Her work bridges trauma-informed practice, nervous system awareness, ceremonial facilitation, and the wisdom of traditional healing cultures. She is trained in death doula care, yoga, breathwork, sound healing, Internal Family Systems-informed parts work, psychedelic integration, and rites of passage, with years spent living in Mexico and studying alongside the Wixárika people.
Cristina has also served as a Global Wellness Director for international wellness and transformational organizations, designing retreats, trainings, and immersive experiences around the world. Through Astara, she brings these worlds together, supporting individuals and organizations in creating experiences that feel deeply human, intentional, and transformative.
Training and experience
- Former Global Wellness Director at Nauka, associated with The Ritz-Carlton
- Luxury Hospitality & Wellness Experience Design
- Retreat Strategy, Programming & Facilitation
- Development of Luxury Hospitality & Retreat Concepts
- Regenerative Hospitality & Community Development
- Psychedelic Preparation & Integration
- Trauma-Informed Facilitation
- Internal Family Systems-Informed Parts Work
- Ceremony & Ritual Facilitation
- Rites of Passage & Transition Support
- 400+ Hours of Breathwork Training
- 400+ Hours of Yoga Teacher Training, including Kundalini Yoga
- 100+ Hours of Sound Healing Training
- Meditation Teaching & Facilitation
- Certified End-of-Life Doula
- Astrology & Intuitive Work
- Nearly a Decade Living and Studying in Mexico
- Study and Cultural Immersion Alongside Wixárika Communities
- Double Major, Magna Cum Laude
Tell us what you're creating.
A property, a retreat, a concept, or a threshold in your own life. Share a few lines about where things stand and Cristina will reply personally.